Clear Guard (“Clear Guard,” “we,” “us,” or “our”) respects your privacy. This policy explains what personal information we collect when you visit https://clearguard.ca or contact us, how we use it, and the choices you have. We follow Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).
1. Information we collect
We only collect what we need to respond to you and deliver our services:
- Contact & booking details you submit through forms: name, address, phone number, email, and notes about your property or security concerns.
- Communications: calls, voicemails, emails, and text messages exchanged with our team.
- Site analytics: pages viewed, device type, approximate location (city-level), and referring source, collected through standard web analytics.
- Anti-abuse signals: Cloudflare Turnstile generates a token to confirm form submissions are not automated. We do not receive your raw biometric or device data.
- Optional analytics and advertising cookies: these help us understand which ads bring visitors to Clear Guard and how people use the site. Section 4 explains the providers, our opt-out, and our server-side processing.
2. How we use it
- Schedule and deliver free on-site security assessments.
- Prepare quotes, contracts, and warranty records.
- Reply to questions and follow up on open inquiries.
- Improve the website, our service mix, and the areas we cover.
- Measure how our advertising performs, and show our ads to people who have visited the site.
- Meet legal, tax, and warranty record-keeping obligations.
We do not sell your personal information, and we do not receive payment from anyone for access to it. We do use some of it for advertising measurement and audience targeting, which section 4 sets out in detail along with your options.
3. Service providers
We share information only with vendors that help us run the business, under contract and only for the purpose we engaged them. These currently include hosting (Vercel), email delivery (Resend), analytics and performance measurement (Google Analytics, Google Tag Manager, Microsoft Clarity, Vercel Analytics, and Speed Insights), advertising measurement (Google Ads, Meta Platforms, OpenAI, and Microsoft Advertising), anti-abuse (Cloudflare Turnstile), and our internal scheduling and intake systems. Some of these providers may store data in the United States; in those cases, the information may be subject to the laws of that country.
4. Cookies, analytics & advertising
The site uses a small number of cookies and similar technologies for basic functionality, analytics, performance, and advertising measurement. Optional browser measurement is allowed when you first visit under an implied-consent, opt-out model. It never blocks a call, form, or booking. The cg_advertising_consent cookie records whether that basis is implied, expressly allowed, or declined. You can change the choice below at any time.
Analytics and performance. While optional cookies are allowed, Google Analytics 4 and Google Tag Manager measure aggregate traffic; Microsoft Clarity records how visitors use the site; and Vercel Analytics and Speed Insights measure site performance. We do not use these tools to identify you by name.
Advertising. While optional cookies are allowed, we run the Meta advertising pixel to measure ads on Facebook and Instagram. The browser pixel can set its own cookies and record pages you view and when you tap a phone or email link. It does not send an accepted-booking or callback conversion from your browser. Meta uses the browser signals to report how our ads perform and to show our ads to people who have visited the site, including audiences built from site visitors. This is advertising profiling, and it can involve recognizing returning visitors.
Advertising in ChatGPT. While optional cookies are allowed, we use the OpenAI advertising pixel to measure ads shown in ChatGPT. The browser pixel can set its own cookies and record pages you view. It does not send an accepted-booking or callback conversion from your browser. OpenAI uses the browser signals to report how our ads perform and may use them to personalize the ads you are shown. We do not use it to build audience lists of site visitors.
Microsoft Advertising. While optional cookies are allowed, Microsoft's Universal Event Tracking tag can set cookies and measure pages you view. It does not send an accepted-booking or callback conversion from your browser. Microsoft may use these browser signals to recognize returning visitors for advertising measurement.
Server analytics for accepted forms. Separately from the browser tools above, an accepted booking or callback causes our server to send a Google Analytics 4 Measurement Protocol event with the booking reference, form type, submission identifier, and available campaign attribution. This event does not include the raw name, email address, phone number, property address, or property notes submitted in the form. It can be sent even when browser analytics did not load.
Booking information sent to Meta and OpenAI. Only after you expressly select “Allow optional cookies,” an accepted booking or callback can cause our server-side Meta and OpenAI conversion processing to send each partner a one-way hashed (SHA-256) copy of your email address and phone number, together with your IP address, browser type, and the page you were on when you submitted, so they can match that booking to an ad you saw. For that restricted matching purpose, we may also use Meta's _fbc and _fbp browser identifiers and OpenAI's __obref and __oppref advertising identifiers. We do not send either partner the raw email or phone number, your name, your address, or the notes you write about your property. Hashing is not the same as anonymizing: a partner can still compare the hash against its own records to work out which account it belongs to.
Google and Microsoft accepted-lead measurement. When this server-side measurement is enabled, an accepted form's optional-cookie choice and opaque Google or Microsoft click identifier can be used to reconcile an accepted lead. The conversion record does not contain contact details or hashes. Click identifiers and the consent snapshot are deleted after 90 days.
Your options. Select “Use essential only” below to stop future optional browser measurement and accepted-lead ad matching, or select “Allow optional cookies” to expressly permit it. You can also block or clear cookies in your browser and change advertising settings directly with each provider.
5. Retention
We keep customer records (assessments, contracts, install notes, warranty registrations) for as long as the warranty period plus any retention period required by law or insurance. Inquiry-only records that do not lead to a project are deleted when they are no longer useful.
6. Security
We use reasonable physical, technical, and administrative safeguards to protect personal information. No system is perfectly secure, but we limit who can access customer data and use encrypted connections for site traffic and intake.
7. Your choices and rights
You can ask us to:
- Confirm what information we hold about you.
- Correct information that is inaccurate or out of date.
- Delete information we are no longer required to keep.
- Stop sending you follow-up messages.
- Stop using your information for advertising measurement, as described in section 4.
Send requests to fortify@clearguard.ca. We may need to verify your identity before acting on a request.
8. Children
The site is intended for adults arranging security work for their property. We do not knowingly collect personal information from children.
9. Changes
We may update this policy from time to time. The “Effective” date above shows when it was last revised. Material changes will be posted on this page.
10. Contact
Clear Guard
8854 Yonge St Suite 326
Richmond Hill, ON L4C 0T4
fortify@clearguard.ca · (416) 907-6900